Valorant Professional League is Valorant's (Riot game) first professional tournament competition in China.
Working with Tencent, a holistic visual identity system is built to embody the artistic and technical natures of the game with the spice of a unique Chinese aesthetic. Creatives include logos, typesetting, color guidance, key visuals, posters, scoreboard layout, and motion graphics.
2023
CEEC 2023 NYFW Pop-UP
Visual design for the LA-based streetwear brand's 2023 New York Fashion Week pop-up event.
The visual texture fuses and highlights the brand's attitude as well as the vibe of NYC.
2019
Catalog 2k19
Catalog 2K19 is a shopping catalog on consumerism, materiality, and mass production.
The advancement in technology and the prevalence of the internet bring us an immersive shopping experience with ease of all times. Consumers can now browse their favorite merchandise anytime, anywhere, on any smart device. While the wide variety of choices can be convenient, signs of bad consumption habits have emerged due to overwhelming information, for instance, mindless buying and manufacturing. Merchandise caters to the consumer’s favorite products and we spend more money on products marketed on our feed than those we like or need.
2018
DIZ ZIne
Diz Zine is a zine series on art, pop culture, the youth, and social issues.
The major bodies of Dis zine #1 focus on mental health, with articles sequenced on the scale of happiness from 1 to 10. Dis zine issue #2 features 10 interviews with young artists, exploring the identity of young artists in today's society. Dis Zine issue #3 focuses on social issues through the lenses of art, culture, technology, and politics.
2019-2021
Jing Daily Editorial
Website editorials, social media visuals, and Fashion Weeks' scorecards for Jing Daily, a digital market reporting on the Chinese luxury market and its subsidiary The Popular Times.
“Virginia is for lovers” — is the slogan Virginia State Travel Service adopted in 1969 that locals and visitors have treasured since. The Art of Love is a proposal to the Capital Region Airport Commission at Richmond International Airport (RIC), framing RIC’s definition of love: Love for People, Love for Nature, and Love for Art.
This five-year master plan aims to guide RIC with the selection, acquisition, and curation of existing and new art to construct an inclusive, dynamic, and welcoming atmosphere. The Art of LOVE serves to support the local art scene, educate and inspire airport visitors, enhance traveling experiences, and increase airport traffic.
Front-end development and interactive animation for Hardin’s Creek.
Hardin’s Creek is a new brand extension from the Beam Suntory family featuring some of James B. Beam Distilling Co.’s rarest and most unique liquid. >>This is a project at VAAN Group<<
2021
DOMEALOFT
Brand identity design for DOMEALOFT, a Shanghai-based womenswear brand.
Creatives include logo, typesetting, packaging & label design, lookbook layout, and social media visuals.
2019
Named
Named, an e-commerce website, it collects and provides high-fidelity imageries of modern and contemporary artwork. It curates and features ongoing art-related events, aiming for an integral and reciprocal art community.
2021
Ampll
Front-end development and animation design for Ampll Ampll is the world's first future work wellness platform. It empowers workers to diagnose and eliminate burnout through supportive communities and peer interaction. >>This is a project at VAAN Group<<
2019
Tibi
Tibi is a luxury fashion house founded in 1997, in New York.
Creatives for Tibi include motion graphics, social media posts, paid ads, website updates, and graphics for an in-store launch event.
2021
Lefty 2021 White paper
Lefty is a Shanghai-based MCN agency. Lefty's 2021 whitepaper reports on the top 10 brands in influencer marketing.
2019-2023
Cinema4d experiments
Explorations on Cinema4D animation.
2023
World's Happiness Report
This visualization piece presents the ranking of the world's happiness country or region, and the correlation of happiness to statistically significant factors.
A data analysis and visualization report on Squatty Potty's viral video campaign's performance. Key performance metrics include eRPM, total views, revenue, and more. The report evaluates the marketing campaign's profitability and efficiency as well as whether it achieves the set objectives. Strategic recommendations are also proposed for future marketing.
